Incendia Sparks

I recently had an experience with a consumer electronics company that really made a positive impression on me, but more importantly turned me into a loyal customer and brand advocate! One customer service representative at CyberPower Systems made all the difference. But now that I am sold and motivated I wanted to say thanks and give the company props on their web site, but how? This is my little story to illustrate what I would want my web site to offer its customers.

For most web sites and marketing in general increasing conversions is the final objective. When a visitor comes to your web sites are they doing what you intend, purchase your products, fill-out a form, becoming a member, signing up for your newsletter? Understanding conversions is fairly simple, if you need to brush up on terminology you can read about them here, What are sales conversions and conversion rates?

Increasing online sales conversions is one of the most important objectives when it comes to online business, yet often forgotten or unknown. Do you know what conversions are, how about conversion rates? Web lingo and the associated processes and objective of them are often neglected by the very companies who sell products or services on the web. So the word for today is Conversions, "oh sweet conversions".

What are conversions?