Blogs are Dead, Long Live Sparks!

Blogs are a thing of the past; the word BLOG is one of the worst conceived and poorly branded ideas of modern times. Incendia is getting rid of BLOGS!

Incendia’s sites use Sparks! Sparks can turn into a fire, and can spread like a blaze. So instead of commenting, you add fuel to the fire. Instead of sharing, you help spread the blaze! Not all of your sparks will catch fire, but every spark CAN lead to a blaze if set to the driest tinder!

Incendia helps you find that driest tinder! And we give your customers the tools to set your brands ON FIRE!

Pyromarketing teaches us to look at marketing like building a fire… to build a fire you need:

• 1. Fuel
• 2. Ignition / Spark
• 3. Oxygen

In the Pyromarketing world, the Fuel is your customers, the Ignition is your product or idea and the Oxygen is the "fanning of the flames" your customers do on your behalf when you empower them to tell their friends and others about the product you just made them passionate about! Pyromarketing also adds one more important additional step, and that is Saving the Coals.

In recent times, the "social networking" world has taught us many things, but most of all, it's taught us that the principles of Pyromarketing JUST WORK:

• Friends tell other friends about products and sites they love
• Niche sites that market to the driest tinder have the best audience traction (hence the increased conversions that social networking offers)
• Building customer loyalty through repeat engagement works (saving the coals)
• Niche social networking sites, don't just grow, they can experience COMPOUNDED growth

Our company has built and implemented the strategies and tools that companies need to "go pyro" on the web, and every day we're proving these strategies "just work". Do your company a favor, and look at your marketing and online tactics. Are you really marketing to the driest tinder? Are you empowering your users to tell their friends? Are you giving customers an experience with your product or idea? If not, then you're missing out on a very powerful idea that could convert your business and increase sales.